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Switch How to change things when change is hard MOBI ì MOBI blockdiagramwiring.co

Change is hard It doesn't have to beWe all know that change is hard It's unsettling it's time consuming and all too often we give up at the first sign of a setbackBut why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviourIllustrating their ideas with scientific studies and remarkable real life turnarounds from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances the brothers Heath prove that deceptively simple methods can yield truly extraordinary resultsChange is hard It doesn't have to beWe all know that change is hard It's unsettling it's time consuming and all too often we give up at the first sign of a setbackBut why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviourIllustrating their ideas with scientific studies and remarkable real life turnarounds from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances the brothers Heath prove that deceptively simple methods can yield truly extraordinary resultsChange is hard It doesn't have to beWe all know that change is hard It's unsettling it's time consuming and all too often we give up at the first sign of a setbackBut why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviourIllustrating their ideas with scientific studies and remarkable real life turnarounds from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances the brothers Heath prove that deceptively simple methods can yield truly extraordinary results


9 thoughts on “Switch How to change things when change is hard

  1. says:

    This book is about changeWhether you are trying to give up smoking trying to go to the gym or part of a corporate change program the book “Switch” should help youSwitch provides you with the mind tools and techniques needed to change or help people with the steps needed to make changes Switch also has case studies as examples which also explain how the tools and techniques mentioned earlier in the book can be applied and the results obtainedA hugely useful and relevant book for today's ever change business world